ALYSSA PALFEY
Portfolio
About Me
Ever since I was a little girl, I have loved being around people. Whether it be participating in sports, getting involved with clubs at school or being the center of attention at a family event, I crave talking to people. This desire for constant human interaction has paved my future and what I want to do with my career.
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I am a motivated and enthusiastic graduate from Penn State University. I graduated May 2018 with a Bachelor's degree in both Public Relations and Broadcast Journalism. I also obtained a Smeal Business Certificate and a minor in business from the college of Liberal Arts.
Work Experience
Present
Sheetz: I am currently the Recruitment Marketing Specialist at Sheetz. I handle the marketing tactics and execution for our 600+ store footprint. I also assist with the implementation of the Talent Acquisition recruitment strategy for Sheetz, which includes digital marketing by highlighting company culture and career opportunities. I manage the @SheetzJobs social channels and develop the social media strategy including copy, images and videos.
2019
Ballard Spahr LLP: I was a Digital Marketing Assistant, where I managed the sending of all the firm's external electronic communications. I posted all communication related information to the firm's website. I also assisted in editing the Consumer Finance Monitor post, which posts to all streaming platforms weekly.
December 2018 - June 2019
Tag Strategies: I was an Account Coordinator for Tag, where I provided assistance to Account Executives insuring the continued progress of client workflow including collecting data/results, emails, shipping, etc. I also made sure that all client projects are proceeding according to deadline and budget.
June - December 2018
Sheetz: I developed content, scheduled the yearly social calendar and managed Sheetz jobs Twitter, Instagram and company LinkedIn page. I also assisted with the implementation of the Talent Acquisition recruitment strategy for Sheetz, which included digital marketing by highlighting company culture and career opportunities.
2018
Centre County Report: I was a reporter for an 18-person student-run 30-minute weekly newscast that aired in 29 PA counties. I produced three of these weekly newscasts while also shooting, editing, writing and voicing multiple stories.
2018
American Advertising Federation: I was a member of the National Student Advertising Competition that created and presented a campaign against other schools in New York City. I was the Public Relations chair, where I was the lead on all PR strategy regarding the Ocean Spray campaign.
Summer 2017
HEASLEY&PARTNERS: I worked as a digital marketing intern for this branding agency in Scottsdale, AZ. I designed a presentation to rebrand the state of Arizona. I also attended client meetings and worked closely with all them to help rebrand and implement new marketing strategies.
Jan 2017 - May 2017
Political Communications Assistant: I worked as an intern on a campaign for the State College Borough Council. I research past civic practices to develop an integrated marketing campaign for a candidate. I craft messages and use social media platforms to distill the candidate's main messages.
Aug 2016 - May 2018
GoPSUsports.com: I was the lead coverage person for the Penn State cross country and track & filed teams. I interviewed athletes and coaches to write feature stories and event recaps.
Summer 2016
B94.5: Over the summer in 2016, I worked as an intern at B94.5, which is a local radio station in State College, PA. I managed all social media accounts, attended local live broadcasts and worked on media projects. I also was as on-air personality for the morning show.
Education
2014 - 2018
Pennsylvania State University
Bachelor of Arts in Public Relations
Bachelor of Arts in Broadcast Journalism
Minor in Business
Smeal College of Business Certificate
